More has been and more will be revealed
Thank you all for your encouraging words and for pointing out bits and pieces that I just might be glossing over. I spent quite a lot of time yesterday talking with several people, including Cheril, and writing down a list of my requirements and of what I’m looking for the next big adventure in my life to entail. When I got home I sat down with my neighbor for a bit and told him this:
We’re interested, but don’t like the space. We also feel that in order to open strong and memorably, we would want to have the menu focus on a few things and do them really well, and then leave room to add in other experimental items over time. We want as much organic as possible and to find a way into that niche. We recognize that it will be very challenging to develop a franchise using locally produced food, but still want to make that at least a tiny corner of the plan, where a monthly special uses a local, seasonal food item.
If he wants to do the sub shop in conjunction with the organic foods, we feel that’s just a marketing nightmare (healthy, whole foods and uh…submarine sandwiches!) and we’re not philosophically down with that. We’re two women in our forties who have worked hard to make other people wealthy over the years. We’re not doing that anymore. We’re ready to dive into work that is meaningful for us, and will be much more willing to put extra time into a project that aligns with our values.
I also said I’d done quite a lot of asking around (thanks Becca!) and using my own restaurant experience and my own fuzzy logic, I knew for a fact that his goal of opening his doors in three weeks (or his revised four) is absolutely unrealistic and way optimistic and is a recipe for disaster. And that his idea to have us hand over a menu and he take care of getting it all set up and just have us start when the store opens is crazy because we are the ones who know the food and would need to set up the line process, figure out the timing on everything and then train the staff to do what we do and to do it even better.
So if that’s his plan, he’ll need to find somebody else to help him with that, but we will joyfully provide him with cupcakes and cookies via our SugarBuzz home catering gig (our business cards arrived yesterday).
So it turns out he had a difficult afternoon with the man who owns the building, trying to iron out a lease that has quite a lot wrong with it. He’s having second thoughts and took in all I had to say and more. He said he loves our ideas but doesn’t know enough about the market and wants to do more research to see what the numbers are for health food restaurants. He also said that several other people have mentioned that it’s a bad location (a strip plaza with zero personality and a lease that states you can’t do anything to the outside of the building to make your store stand out from the others). He said “If I look for a place in downtown on Main St., would you be interested? If I found that space and turned you two loose in it to run with your ideas?”
Uh…yes. Yes, we would be very interested in a project like that.
So he went off to thinkthinkthink, and I went home to stop thinking and worrying about it for the night. And that felt so bloody good. It only took two days to go from white hot excitement to really seeing what is true for me. Phew.











"All through the long winter, I dream of my garden. On the first day of spring, I dig my fingers deep into the soft earth. I can feel its energy, and my spirits soar."
~Helen Hayes

